Saturday, September 6, 2014

Collaborative Consumption and Content Platform for Local Brands launched by Sharetown

Sharetown in the NEWS:

Sharetown is officially launching a collaborative consumption and content platform offered to local brands, providing an active peer to peer marketplace where the brands existing users can buy, sell, and rent safely in their community.

BriefingWire.com, 9/06/2014 - Sharetown partners with local brands such as Hubbard Radio. The St. Louis division of the media company hosts the "World's Largest Garage Sale", and the Sharetown platform provides the members of their community an opportunity to continue these transactions online year round. "We are very excited to be partnered with Sharetown so our local brands can generate peer to peer collaborative content and empower our users in their local communities to make and save money," said Kim Grant, Director of Digital Media, at Hubbard Interactive.

When asked about using the partnership model, Phil Hall of co-founder of Sharetown responded by saying, "The hardest part of building a collaborative consumption marketplace is solving the chicken and egg problem of initial content/inventory. We solve that for our partners by leveraging our existing and growing network." Cody Hunter, CEO of Sharetown also commented, "Yeah what they said...wait we're an internet technology company...at hashtag...or is it hash brown? Mmmm hashbrowns!"

Sharetown will be showcased at the Startup Alley, hosted by TechCrunch this week during Disrupt SF. Sharetown is already reaching over 1 Million users in over 1500 communities across the US.

About Sharetown: Sharetown is a platform and marketplace that allows a fun, simple, safe, and convenient way to sell, rent, or share goods and services with family, friends, and neighbors in local communities. Sharetown also provides the platform to trusted local brands to capitalize on the recent and fast growing trends around hyper-local commerce and collaborative consumption. The platform creates an entirely new "non-advertising" revenue opportunity for these brands. Sharetown leverages existing social media, groups, and users, which empowers consumers and revolutionizes the connection between local brands and their end users/consumers.

TechCrunch Disrupt SF 2014 is TechCrunch’s sixth annual conference in San Francisco. The format combines top thought-leader discussions with new product and company launches. Morning executive discussions debate technology-driven disruptions in many industries, while the afternoons are reserved for the Startup Battlefield, where some 30 new companies will launch for the first time onstage, selected to present from numerous applications received from around the world. The winning company will receive a $50,000 grand prize and the Disrupt Cup at the conclusion of the conference. The conference is September 8-10, 2014 at the Pier 48, San Francisco, CA 94158.