Tuesday, February 12, 2013

How to build trust in Collaborative Consumption


Great article today on business2community.com
The author explores the necessity of trust in order to have a successful collaborative consumption market place. He gives some timely tips:

5 Tips to Claim Your Identity in the Sharing Economy by Adam Spector

1. Presentation is key
He suggests that we be mindful of what photo we use, and how it will be perceived by strangers.

2. Aim for consistency
The next thing he suggests is to be consistent through all of our social media outlets. Using the same picture and keeping our profiles consistent helps build trust, and be able to show a clear representation of who we are.

3. Manage your Google footprint
He then adds it's important to be aware what people will find when they "google" you. If you can't control the content, you need to be able to address any questions if they come up.

4. You’re accountable now so act accordingly
Also, it's important to realize that many collaborative consumption sites offer the ability to leave reviews for it's members, and it will reflect badly on you if you do not do your best to resolve issues that come up time to time.

5. Verify your identity where possible

The last tip is to cross promote all of your social networks, so people can see you and verify you are who you say you are on several platforms. (Adam is the CEO & co-founder of Virtrue)

Thanks Adam for the tips... and his parting words ring true...  
"Remember – you are your data. Who you are online has real ramifications for what you can do in the real world. Transact and trust accordingly."

Read more at http://www.business2community.com/strategy/5-tips-to-claim-your-identity-in-the-sharing-economy-0405820#qzs2hOURxIDixT6d.99 

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